Laier launches its agentic platform: media, piloted continuously

Paris, September 9, 2026. Laier announces the launch of its agentic platform. Every day, it reads your accounts and your market, and proposes the right adjustments. You approve. Laier executes and remembers.

Why now?

Campaigns change by the hour; decisions wait for the weekly meeting. No one arbitrates the whole, signals expire fast, experts consolidate instead of judging, and the learning gets lost. The problem is no longer access to data: it's the ability to detect, decide, approve and verify fast enough.

Seven beats, from signal to proof

1. 1Observe. Your accounts and your market, every day.
2. 2Detect. The signals that matter, not the noise.
3. 3Propose. Quantified adjustments, with the hypothesis and the sources.
4. 4You approve. Nothing ships without your say-so.
5. 5Execute. Within your limits, reversible in one click.
6. 6Measure. The real impact of every decision, at D+14.
7. 7Remember. The verdict enters the ledger, the account learns.

Not a Claude or ChatGPT wrapper: 125+ home-built analysis tools, deterministic calculations. The AI explains, your team decides.

Three principles, written into the code

• Read-only first: the initial connection cannot write anything to your platforms.
• You approve, always: no action ships without human sign-off. Enforced in code.
• Your data, isolated: one workspace per advertiser, never used to train anything.

Already in production

Since the pilot phase in early 2026, 50+ workspaces are active on the platform, from air travel to online insurance, with roughly 14% of media performance recovered on pilot accounts. That figure doesn't come from a survey: it comes from the Ledger, where every euro ties back to a signed, dated decision, verified fourteen days later.

Everyone looks at performance after the fact. Almost no one pilots it continuously. Laier exists to reverse that.Salem Handoura, president & co-founder

Available today

Laier is available at laier.io, in Europe and the United States, with ten platforms already connected. Google Ads, Meta, TikTok, Snapchat, Pinterest, Microsoft Ads, ChatGPT Ads, GA4, Merchant Center. Free 7-day trial with no credit card, from €149 per month.