laier brings your own execution and your market environment into one clear read. To gain technical and operational efficiency, and decide better.
Ten platforms already connected
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
Microsoft Ads
ChatGPT Ads
Google Analytics 4
Merchant Center
ShopifyComing soon
LinkedIn Ads
Amazon Ads
Display & Video 360
HubSpot
ThreadsInside the app
Each space covers one moment of media management: decide, understand, report, launch. All of them share the same memory.
Spotted → decided → proven
Quantified decisions, ranked by the amount at stake. You approve on the card; every move gets a dated verdict in the Ledger.
Ask the question
Query your accounts in plain language: root cause, levers, cited sources. Pin the answers to the brand’s Canvas.
Ready to send
Clear reads for the team and leadership: what moved, why, and what was decided. No exports to stitch together.
From brief to live
Prepare launches within a validated frame. Budgets, targeting, naming. Before anything ships to a platform.
Inside the app
From the morning signal to the Ledger verdict. The full cycle, as you live it.
Signals
The system spent the night on your accounts. What doesn’t deserve your time doesn’t appear: one recommended decision, three waiting, and “all quiet everywhere else”. The morning review takes about ten minutes for twelve brands.
The Move card
What it touches, why, how much. And what it doesn’t touch, in black and white. The reasoning is written out, with its figures and its sources. A refusal is never lost: it becomes an instruction, and the system doesn’t re-propose what you set aside.
The Ledger
Fourteen days after each decision, the ledger records what it actually delivered. Verified, measuring, or discarded. No flattering shades of grey. This ledger is what lets us claim recovered impact on pilot accounts: measured, dated, attributed.
Launch, Explore, Reports and Canvas are yours to explore in the free trial, or in a demo.
Launch
Explore
Reports
Canvas
Seven beats, from signal to proof
125+ home-built analysis tools, deterministic calculations. AI explains and contextualizes. Your team keeps the decision. And every promise gets a verdict.
Your accounts and your market, continuously. Performance, budget, pacing, technical health, competitive moves.
The signals that matter, not the noise. A CPA drift doesn’t weigh the same as a weekend fluctuation.
Costed actions, with the hypothesis behind them and the sources that support it.
Nothing ships without your say-so. It’s the one step Laier doesn’t take. And the most important.
The move is applied within the limits you set. Never beyond. Reversible in one click.
The real impact of every decision, measured on the accounts. Not estimated.
A D+14 verdict in the Ledger. Every promise is measured against its outcome, and the account learns.
What laier reads for you
What performs and what burns budget. Per account.
Tracking, pixel/CAPI and signals always under control.
Budgets, learning phases and account structure.
Creatives running out of steam and angles to refresh.
Who bids on your brand, and who’s rising around you.
Your position against the market, new entrants caught early.
Three principles, written into the code
The initial connection cannot write anything to your platforms. Write access opens later, if you decide. And every write carries your signature.
No action ships without human sign-off. That’s not a promise: it’s enforced in code, and every move is reversible.
One workspace per advertiser: data, memory and instructions kept apart, never used to train anything. Hosted in the EU, models operated from Paris.
From signals to decisions
3 campaigns with no conversion
Reallocate toward profitable ad sets
Rising pressure detected
Protect the brand, adjust bids
Hook dropping over 7 days
Refresh the angle, cut the dead creative
Exec read ready to send
Export the monthly one-pager
The Laier system
Laier does not just display data. The platform turns media and market signals into decisions that are tracked over time.
Your media accounts and your environment.
Separate signal from noise.
Turn signals into decisions.
Make decisions live inside your routines.
A continuous loop: every decision sharpens the next read.
Practical guides
Methods you can apply to detect creative fatigue, make reporting reliable and turn campaign signals into action.
Sources: your connected ad accounts (Google Ads, Meta, TikTok, GA4...), and market data (Auction Insights, Meta Ad Library, Google Trends).