Guides, study and press.

€4M

invested in paid media / year

≈14%

of performance recovered in 90 days

10 min

of review each morning

D+14

every decision verified in the Ledger

The context

Assuroweb invests €4M a year in acquisition, in a market where lead cost moves by the hour. The team spent its weeks consolidating. And decided at the weekly meeting, often too late.

What Laier changed

Read-only OAuth connection, then continuous piloting: every morning, a queue of quantified decisions. Waste to stop, budget to reallocate, creatives to rotate. The team approves on the card, Laier executes, and the Ledger writes the verdict fourteen days later.

The results

≈14% of media performance recovered over 90 days, verified in the Ledger. Never estimated. Acquisition cost down on the same budget, the morning review down to ten minutes, and every decision tied to its dated outcome.

The 2026 Laier study

A measure of the real work of 48 media consultants and managers, agency-side and in-house: five-day activity journals, a questionnaire, and an audit of 12 ad accounts’ history.

60%

Of the media week

goes to monitoring, reporting and client relations.

11%

Of time only

spent on human optimisation. 8% beyond 70% automated budget.

11 d

Of latency

between a drift signal and an action on the accounts.

4.1%

Of budget

in acquisition overspend, measured over 90 days.

Optimisation isn’t neglected: it’s crowded out by everything that has a deadline.