Terms of use

1. Purpose

These terms govern access to and use of the Laier platform, a media intelligence software service for professionals: connection to the customer’s advertising and analytics accounts (Google Ads, Google Analytics 4, Google Merchant Center, Meta Ads), data analysis, recommendations and reports assisted by artificial intelligence (the “Service”), published by RUWAD, a société par actions simplifiée with share capital of €1 000, Paris register 945 188 605, registered office 60 rue François Ier, 75008 Paris, France (“Laier”).

The Service is reserved for professionals. Together with any quotation or purchase order, these terms form the basis of the commercial relationship within the meaning of Article L441-1 of the French Commercial Code.

2. Account and access

Access requires creating an account with accurate, up-to-date information. Credentials are strictly personal; the customer is responsible for actions taken from its accounts and must notify any unauthorised use without delay. Laier may suspend an account in the event of breach of these terms, non-payment, or risk to the security of the Service.

3. Connecting third-party platforms

The customer connects its advertising accounts through the platforms' official authorisation mechanisms. It warrants that it holds the necessary rights over the connected accounts and may revoke those connections at any time. The Service depends on third-party programming interfaces: Laier cannot be held liable for their modification, limitation or interruption, but endeavours to limit the impact.

4. Recommendations and the user’s role

The Service provides analyses and recommendations generated with the assistance of artificial intelligence models, as decision support. Every action on the customer’s advertising accounts is subject to its prior express approval. The customer remains solely responsible for its advertising investment decisions and their compliance with the rules of the platforms concerned. Recommendations constitute neither guaranteed advice nor an undertaking as to results.

5. Financial terms

The Service is provided by subscription at the rates in force on the website or agreed by quotation. A free 7-day trial, with no credit card, precedes any commitment. Late payment automatically incurs penalties at the European Central Bank rate plus 10 points and a fixed recovery indemnity of €40 (Art. L441-10 French Commercial Code), together with the right to suspend access after formal notice has gone unanswered.

6. Personal data

Processing for which Laier is the controller is described in the privacy policy. For advertising data processed on the customer’s behalf, Laier acts as a processor under the data processing agreement appended to these terms and published at laier.io/en/dpa, which lists the authorised sub-processors.

7. Intellectual property

Laier retains all rights in the platform, its interfaces, its analytical models and its documentation. The customer receives a personal, non-exclusive, non-transferable right of use for the term of the subscription. The customer retains ownership of its data and grants Laier a limited licence to process it solely to provide the Service. Reports and analyses generated for the customer may be freely used by it for internal purposes.

8. Acceptable use

The customer shall not reverse-engineer or copy the platform, resell access to it, use the Service to develop a competing product, submit unlawful content, circumvent security measures, or use unauthorised automated means of access.

9. Confidentiality

Each party shall protect the other’s confidential information with the same care as its own and use it solely to perform these terms, for the term of the contract and 3 years thereafter.

10. Warranties and liability

The Service is provided as is, on a best-efforts basis. Laier does not warrant the absence of interruptions or errors, nor the accuracy of data returned by third-party platforms. Laier’s liability is limited to direct damages and capped at the amounts paid by the customer over the last 12 months. Indirect damages — loss of revenue, profits, advertising data, reputational harm — and the consequences of the customer’s advertising decisions are excluded.

11. Term, termination, reversibility

The subscription runs for the term chosen at signup and renews tacitly; either party may terminate before the anniversary on the notice set out in the quotation or, failing that, 30 days. In the event of a material breach not remedied within 30 days of notice, termination takes effect automatically. On expiry, the customer may export its data for 30 days; it is then deleted in accordance with the privacy policy.

12. Changes

Laier may develop the Service and these terms; any substantial change is notified at least 30 days before it takes effect. If the customer disagrees, it may terminate before that date.

13. Governing law and jurisdiction

These terms are governed by French law. Any dispute falls within the exclusive jurisdiction of the courts of Paris, notwithstanding multiple defendants or third-party proceedings.

14. Contact

hello@laier.io · RUWAD, 60 rue François Ier, 75008 Paris, France.