AI applied to paid media
Guides, analysis and field notes on smart automation of Google Ads, Meta Ads and ad operations.
- Méthode
A Wrong Number in a Report Is Embarrassing. In an Optimization, It Moves Your Budget.
In a report, a wrong number costs you trust. In an AI-driven optimization, it moves your budget. Why it happens, and the rule that prevents it.
Read the article → - Stratégie
Where AI Actually Helps in Paid Media in 2026, and What Is Still Missing
AI already optimizes inside each ad platform. Between Google, Meta and TikTok, optimization still happens once a quarter, and nobody executes it.
Read the article → - Méthode
Human in the Loop in Paid Media: What Approval Is Actually Worth
The strongest study says human plus AI often underperforms. In ad accounts it still pays, on one condition: what reaches the approval screen has to be computed.
Read the article → - MCP
MCP vs API in 2026: Who Actually Runs Your Ad Optimization?
MCP connects an AI assistant to Google Ads or Meta. Optimizing campaigns takes more: continuous reading, computation by code, approval and measured results.
Read the article → - Actualités
Laier launches its agentic platform: media, piloted continuously
Founded in Paris, Laier launches its Media Intelligence System simultaneously in Europe and the US: the AI that runs brands' advertising campaigns, under human approval.
Read the article → - Actualités
The 2026 Laier study: where media teams' time really goes
Activity journals from 48 media consultants and managers, a 12-account audit: optimisation isn't neglected. It's crowded out. The numbers.
Read the article → - Créa
Detect Creative Fatigue with AI : Refresh or Kill ?
How to spot a creative running out of steam before it drags the account down, and decide whether to refresh, kill or re-target it, with data.
Read the article → - Google Ads
Audit the Search Terms Wasting Your Google Ads Budget
How to find queries that burn budget without converting, separate them from converters, and act (negative keywords).
Read the article → - Reporting
Automated Paid Media Reporting : PPTX, PDF and XLSX
How to automate client paid media reporting (WoW/MoM/QoQ, per channel, presentation-ready) without spending hours in Excel every month.
Read the article → - Paid media
AI Agent for Paid Media : Definition, Use Cases and Limits
What an AI paid media agent is, what it actually does on Google Ads and Meta Ads, and where its autonomy stops.
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Editorial method
Verifiable guides written for decisions
The Laier team publishes practical guides based on concrete paid media cases, platform documentation and reproducible methods. Every article shows its publication and update dates; we revise the content when advertising platforms change.