The agentic platform that runs your media.
Every day, Laier’s AI reads your accounts and your market, detects what matters and prepares the right adjustments. You approve. Laier executes and remembers.
Ten platforms already connected
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
Microsoft Ads
ChatGPT Ads
Google Analytics 4
Merchant Center
ShopifyComing soon
LinkedIn Ads
Amazon Ads
Display & Video 360
HubSpot
ThreadsWe measured it. The 2026 Laier study
Optimisation gets crowded out. And it costs.
A measure of the real work of 48 media consultants and managers, agency-side and in-house: five-day activity journals, a questionnaire, and an audit of 12 ad accounts’ history.
- 60%
- Of the media week
- 11%
- Of time only
- 11 d
- Of latency
- 4.1%
- Of budget
goes to monitoring, reporting and client relations.
spent on human optimisation. 8% beyond 70% automated budget.
between a drift signal and an action on the accounts.
in acquisition overspend, measured over 90 days.
Optimisation isn’t neglected: it’s crowded out by everything that has a deadline.
Three principles, written into the code
You don’t hand your campaigns to a black box.
Read-only first
The initial connection cannot write anything to your platforms. Write access opens later, if you decide. And every write carries your signature.
You approve, always
No action ships without human sign-off. That’s not a promise: it’s enforced in code, and every move is reversible.
Your data, isolated
One workspace per advertiser: data, memory and instructions kept apart, never used to train anything. Hosted in the EU, models operated from Paris.
Since the pilot phase. Early 2026
≈14% of media performance recovered on pilot accounts.
From air travel to online insurance, direct advertisers and agency portfolios. That figure doesn’t come from a survey: it comes from the Ledger. Every euro ties back to a signed, dated decision, verified fourteen days later.
« We invest €4M a year in paid media. Laier gave us what dashboards never did: decisions ready every morning, quantified, with proof at D+14. Our acquisition improved within the first quarter. On the same budget. »
- 50+
- Active workspaces
- 125+
- Analysis tools
- 10
- Connected platforms
- D+14
- Verified impact
on the platform, the same ledger for each.
home-built. Budgets, audiences, creatives, bidding, measurement.
Google Ads, Meta, TikTok, GA4… official APIs, read-only first.
never estimated. It’s written into the product.
Practical guides
Go deeper on every paid media decision
Methods you can apply to detect creative fatigue, make reporting reliable and turn campaign signals into action.
- MéthodeA Wrong Number in a Report Is Embarrassing. In an Optimization, It Moves Your Budget.Read the guide →
- StratégieWhere AI Actually Helps in Paid Media in 2026, and What Is Still MissingRead the guide →
- MéthodeHuman in the Loop in Paid Media: What Approval Is Actually WorthRead the guide →
- MCPMCP vs API in 2026: Who Actually Runs Your Ad Optimization?Read the guide →
- ActualitésLaier launches its agentic platform: media, piloted continuouslyRead the guide →
- ActualitésThe 2026 Laier study: where media teams' time really goesRead the guide →
- CréaDetect Creative Fatigue with AI : Refresh or Kill ?Read the guide →
- Google AdsAudit the Search Terms Wasting Your Google Ads BudgetRead the guide →
- ReportingAutomated Paid Media Reporting : PPTX, PDF and XLSXRead the guide →
- Paid mediaAI Agent for Paid Media : Definition, Use Cases and LimitsRead the guide →
Frequently asked
What we get asked first.
Does Laier replace my media team?
No. Laier observes, detects and proposes; your team decides. Nothing runs without human approval. That is how the system works, not an option.
Which platforms are connected?
Ten platforms today. Google Ads, Meta Ads, TikTok, Snapchat, Pinterest, Microsoft Ads, ChatGPT Ads, GA4, Merchant Center and Shopify. Via official OAuth, read-only first. LinkedIn, Amazon Ads, DV360 and HubSpot are coming soon.
Where is my data hosted?
In the European Union. Each brand is isolated: no data ever feeds another brand’s recommendations.
How long does it take to get started?
A few minutes: OAuth connection, ingestion of your recent history, first reads the same day. The trial lasts 7 days, no credit card.
How does Laier decide what matters?
The calculations stay deterministic. Signals are ranked by impact, risk and effort, and every recommendation cites its sources. You can always check.
Start now
Connect your signals. Get your first decision.
Enter the application, connect your first account in read-only mode and let the system surface what deserves attention.
7-day free trial, no credit card. From €149/month
Book a demo
See laier on real data. Tell us your context and we’ll show you how laier reads your market and turns signals into decisions.
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